Beauty Industry

ITF Unveils Wood-inspired Fragrance

The packaging features a wood motif, enhanced with golden accents.

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By: Jamie Matusow

Editor-in-Chief

Italian fragrance company ITF has unveiled a new fragrance line from Canadian design duo Dsquared². The Dsquared² Supercollection 2011, which comprises the feminine fragrance She Wood Golden Light Wood and the masculine scent He Wood Silver Wind Wood, will be on-counter beginning February 14, according to The Moodie Report.

Once again, nature is the inspiration behind both fragrances, maintains the brand. The key olfactory notes for the women’s version include lemon, orange flowers, neroli, heliotrope, musk, vetiver and cedar wood. The juice – described as a bright floral woody – was composed by Daphne Bugey, reports Rebecca Mann of The Moodie Report.

Like those of its predecessors, the fragrance’s packaging features a wood theme, this time enhanced with golden accents. The name of the perfume is etched in gold on the side of the flacon. The outer carton is a complementary gold-colored hue.

Dsquared² She Wood Golden Light Wood will be available as a 30ml and 50ml edp spray.

Dsquared² He Wood Silver Wind Wood features notes of lavender, sage, incense, nutmeg, musk, cedar, vetiver, amber and vanilla. It too was composed by Daphne Bugey. The packaging incorporates a glass square flacon enclosed within a border of anthracite-grey wood, topped with a boxy black lacquer cap. The outer carton is coloured a matching dark grey.

Dsquared² He Wood Silver Wind Wood will be available as a 50ml and 100ml edt spray.

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